Guides for business owners
Straight answers to the questions owners ask us most: why a business doesn't show up, what things cost, and how to fix it yourself before paying anyone.
GuideThe Google Business Profile checklist: every field, set up right and kept up to dateA complete Google Business Profile checklist: every field, Google's rule for each, the common mistakes, and a weekly, monthly and yearly upkeep routine.
GuideGoogle Business Profile suspended or disabled: how to get reinstatedGoogle Business Profile suspended or disabled? What each status means, the usual causes, the evidence Google wants, and how to make your one appeal count.
GuideAverage cost of website design for a small business: DIY, freelancer and agency pricesAverage website design costs for a small business in the US, UK and Australia: DIY, freelancer and agency prices, running costs, what a quote should include.
GuideHow much does an SEO audit cost? Real price ranges, and what you should get for the moneySEO audit prices in the US and UK: free tools, freelancers and agencies compared, what drives the price, what a good report contains, and red flags to avoid.
GuideHow to choose an SEO company: the red flags, and the questions to ask before you signHow to choose an SEO company you can trust: the red flags Google itself warns about, who should own your accounts, and the questions to ask before you sign.
GuideHow to rank higher on Google Maps when your listing is stuckYour Google Business Profile is live but ranks low? How Google really orders Maps results, how to measure your position honestly, and a 90-day plan to climb.
GuideIs SEO worth it for a small business? When it pays, when it doesn't, and how to work it outWhen SEO pays off for a small business and when it doesn't, with a simple formula to estimate what showing up on Google is worth to you, using example numbers.
GuideKeywords for dentists: the searches patients actually type, and which page each one belongs onThe searches patients type when looking for a dentist, grouped by need (emergency, treatment, cost, near me, insurance or NHS) and matched to the right page.
GuideOne-time SEO vs a monthly retainer: which one does your business actually need?One-time SEO projects and monthly retainers compared for small businesses: typical US and UK prices, when each makes sense, and what to check before you sign.
GuideDoes a website redesign affect SEO? How to redesign without losing rankingsDoes a website redesign affect SEO? Yes, if URLs, titles or content change. A step by step plan: URL map, 301 redirects, staging, launch day and Search Console.
GuideWhy isn't my business showing on Google or Google Maps?Your business is missing from Google Search or Maps, even after verification? Find the real cause in 15 minutes with this step-by-step diagnosis, then fix it.
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